This is understandable considering that you will only buy and sell one or two properties in your lifetime. Your property is probably your biggest asset. So, be careful whom you decide to sell it; one slip-up from an agent will wipe thousands off your value.
Ask the right questions
Many home sellers ask the incorrect questions when they interview an agent. They ask questions such as “How much do you charge?” or “What’s the house worth?”. While these questions estate agents are important, they ought to only be asked following the agent has told you what they’ll do for you and how they’ll allow you to get the best price.
This report is your guide to hiring an agent. I’m going to show you how to spot and select the best agent to market your home. After all, I believe there’s no one easier to sell your home when compared to a highly skilled agent. The thing is that very skilled agents are hard to find.
WARNING! Don’t settle for second best. Too many sellers make the mistake of picking the ‘best of a bad bunch’. You could be better off without an agent
Check out your agent
It’s a sad fact, but many people don’t check-out their agent until once they have signed with them – at that time it’s too late. Once you sign you’re stuck; you could be locked right into a ‘minimum 90 day’ contract.
The questions and information in this report will provide you with the knowledge you must keep the power when you’re selling a house. After you sign you lose your power.
Agents love to say they are all different but basic research will prove most are exactly the same. It is the ‘cookie cutter’ approach with regards to selling your home – every property is sold the same way.
What to look for when choosing an agent
In 2006 Neil Jenman (my father) was asked to provide a summary of questions, comments, and hints to greatly help home sellers choose an agent for a TV show he was hosting. He called his list of questions and comments, GUIDE TO GRILLING AGENTS. During the last few years I have given the guide to numerous home sellers. This report contains most of the questions and comments in his original guide.
What does a good agent look like?
Most agents will undoubtedly be well dressed, on time, and prepared. However the best real estate agents would be the ones who put your interests first. They’ll offer solutions that suit you first, not them.
Agents who ask for money to advertise your home should rarely be hired. After all, if advertising was the only reason your home sold why do you need a real estate agent?
Questions are the answer
Sometimes the answer to one good question will give you the confidence you need to hire the best agent to market your home. Good questions do the effort for you. Before you jump in and start grilling real estate agents, take a step back.
Put your house buyer shoes on. And start with a mystery shop…
Department stores do it, why shouldn’t you? Utilize the ‘process of elimination’ to weed out the indegent agents. Why bother interviewing a real estate agent who doesn’t bother to come back buyer’s calls? Start with an email. Approximately half of all buyer enquiry arrives via email.
If you send out 10 emails to 10 local realtors, I can almost guarantee that you’ll not receive 10 replies. If only 5 reply, then you have just saved yourself having to interview 5 agents. Include your contact number in your email. Do they call you back? Or do they just email a standard response? A realtor who follows up with a call has a much better potential for ‘closing a sale’ than a realtor who sends a standard reply.